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Adobe Target Architect Master Sample Questions:

1. An enterprise wants to provide personalized recommendations for visitors based on their previous browsing behavior.
Which configurations in Adobe Target are necessary to achieve this? (Select two)

A) Set up a Recommendations activity
B) Use behavioral data in mbox calls
C) Leverage Analytics segments via A4T
D) Integrate with Adobe Experience Manager (AEM)

2. A Client wants to display a real-time Abandoned Cart message on the homepage when a customer reaches the "Review Order" page but does not complete the order. The Abandoned Cart message should contain the product categories, total price, and a link back to the cart contents. The client also wants to report on the activity's success using Adobe Analytics. What does the architect need to implement to support this requirement?

A) Analytics segments
B) Adobe Target APIs
C) Multiple profile scripts
D) Target segments

3. A marketer has set up an Experience Targeting activity for their regional website targeting users from that region using Target's Geo Targeting.
After setting up the test the marketer has shared the Activity QA URL with the business stakeholders which looks like
https://www.regionalwebsite.com/?at_preview_token=m4o9ne46I4_vETG-
Mi8Fn4sfdKGAJyg5DsJ3XxNj67A&at_preview_index=1_2&at_preview_listed_activities_only=tru e&at_pr eview_evaluate_as_true_audience_ids=2161154 However, the stakeholders are not able to see the experience using the QA URLs. What are two possible reasons the activity is not seen in QA? (Choose two.)

A) The activity is created using a different at_property than the regional website.
B) The activity is created using "URL is" under page delivery options in VEC.
C) The users are not located in the region for which the activity has been created.
D) The users are using the Company's VPN that is changing their actual location.

4. A client reports that activities are not rendering on their newly launched mobile app. Debugging reveals that at.js is working as expected.
What should the architect investigate?

A) Verify mobile SDK configuration
B) Ensure profile scripts are mobile-compatible
C) Test API request and response cycles
D) Check server-side delivery configurations

5. An eCommerce website uses Adobe Target Recommendations. The modules on the website consistently recommend popular products that are out of stock despite having a filter set correctly that excludes products with zero inventory.
- There is currently a custom CSV product feed setup that is ingested on a daily basis and includes inventory data correct at midnight every day.
- The website has a live inventory value displayed on each product page, which is also included in the data layer.
Which option should the client perform to ensure that products are not recommended that have zero inventory on as close to a real-time basis as possible?

A) Change the product feed to use their Google Product feed data instead of the CSV product feed currently implemented. Set this to ingest at the same interval as the custom CSV product feed.
B) Set the entity.inventory Target request (mbox) parameter value to the current live inventory value from the data layer on the Target request that is fired on the product page.
C) Create a Collection of items that regularly sell out quickly and apply this collection to the criteria of each Recommendations activity.
D) Change the product feed to use Analytics Classifications instead of the CSV product feed.

Solutions: