Exam Code: Arch-302
Exam Name: Salesforce Certified B2C Solution Architect
Certification Provider: Salesforce
Corresponding Certification: Salesforce Architect
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Salesforce Arch-302 Exam Syllabus Topics:

SectionObjectives
Topic 1: B2C Platform Capabilities- Salesforce Customer 360 integration
  • 1. Data unification across systems
    • 2. Identity and profile management
      - Commerce and engagement tools
      • 1. Marketing and personalization services
        • 2. Commerce Cloud integration patterns
          Topic 2: Security and Data Governance- Access control and identity management
          - Customer data protection
          Topic 3: Integration Architecture- API-led connectivity
          • 1. MuleSoft integration patterns
            • 2. REST/SOAP APIs usage
              - Event-driven architecture
              • 1. Streaming and event bus design
                Topic 4: Solution Design for B2C Customer Experience- Customer journey architecture
                - Omnichannel experience design
                Topic 5: Scalability and Performance Design- High-volume transaction design
                - Performance optimization strategies

                Salesforce Certified B2C Solution Architect Sample Questions:

                1. An organization wants to add Service Cloud to their existing Salesforce Org currently hosting Sales Cloud.
                They know that an integrated customer service experience is a key component of a successful long-term relationship with their customers. After doing some research they learned that the Service Cloud connector can help start their implementation and they are now ready to proceed.
                Which two functionality considerations should they be aware of when introducing the B2C Commerce to Service Cloud Connector into an existing Salesforce Org?
                Choose 2 answers

                A) In order to implement the Service Cloud Connector it is necessary to enable Person Accounts, a change which cannot be reverted once implemented.
                B) The Service Cloud Connector provides a collection of Lightning and Visualforce components that display customer and order information within Service Cloud, which needs to be customized and deployed by a developer.
                C) The Service Cloud Connector natively supports accounts and contacts, households, and multi-brand customer models.
                D) The Service Cloud Connector is distributed as a managed package that can be extended to meet client- specific needs but with core functionality that cannot be altered.


                2. A large cosmetics company is planning a customer marketing campaign this summer that allows early access to new product launches in exchange for consent to contact participants through text or email. Future communications to those who 'opt-in' includes information on future product launches, store events, and holiday promotions.
                The company plans to offer a 'preference center' within the commerce experience, where authenticated users can opt-in or opt-out of various methods of direct communication.
                In which two ways should a Solution Architect define the appropriate systems and methods for user registration and communication preferences, and recommend where native platform functionality within each platform may need to be extended?
                Choose 2 answers

                A) Use native B2C Commerce registration options during the browse and checkout experience, and extend these features to provide an opt-in or opt-out communication preference center on a secure page within the same storefront UI.
                B) Allow customers to unsubscribe via email with one click, and opt-in or opt-out of specific communication methods through a hosted preference center.
                C) Implicitly enroll all customers in direct mobile communications during checkout, and allow customers to opt-in or opt-out of all services via email sent by Marketing Cloud.
                D) Allow cookie consent to auto-enable email and/or mobile communications directly to the customer.


                3. Universal Containers (UC) uses B2C Commerce, Marketing Cloud, and Salesforce OMS for their online sales capabilities. Given recent logistics constraints and challenges, many customers are asking UC for the ability to make their purchases online but pick them up at a local store or location (BOPIS).
                Which consideration should a Solution Architect keep in mind when designing a solution for UC that would allow for this functionality?

                A) Manage inventory data inside of Salesforce OMS so it is easier to parse by store.
                B) Manage B2C Commerce geolocation data for stores on an order by order basis.
                C) Marketing Cloud Mobile Push is required for this solution and must be enabled.
                D) Manage inventory data inside of B2C Commerce so it is easier to parse by store.


                4. A company currently provides service to its customers using a call center and spreadsheets, Because of the lack of systems, there is no ability to track how successful agents are. In addition, the ordering system cannot be easily accessed by service agents, costing valuable time and hurting customer satisfaction.
                What should a Solution Architect say to convince the company to shift to a connected B2C Solution approach?

                A) Agents can utilize SSO to launch an 'Order on Behalf of' storefront experience within the B2C Commerce UI.
                B) Agents will have easy access to customer data to provide a better service experience when customers call in.
                C) Agents' success rates will be better measured after helping the company define ROI KPIs together.
                D) Agents will have a better interface using Service Cloud and B2C Commerce with Heroku.


                5. A company has a multi-cloud implementation that involves an Experience Cloud portal, Service Cloud for case management, and Marketing Cloud for customer interaction.
                The company wants all changes in Salesforce data-including creation, updates, deletion, and undeletion of a record-to be synchronized to its custom-built retail loyalty application in near-real time without significantly impacting the overall system performance.
                Which option is the most appropriate integration mechanism for this scenario?

                A) Triggered Send Definition
                B) Outbound Messages
                C) Change Data Capture
                D) Apex Trigger Callout


                Solutions:

                Question # 1
                Answer: A,D
                Question # 2
                Answer: A,B
                Question # 3
                Answer: D
                Question # 4
                Answer: B
                Question # 5
                Answer: C

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