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Adobe Marketo Engage Architect Master Sample Questions:

1. After evaluating global operations, the Marketing Operations team for a mid-sized organization determines that changes must be made to how many operational processes are running in their Adobe Marketo Engage instance. Some processes that cleanse and enrich the data being synced to Marketo Engage from Salesforce must be retired. The team negotiates a new process with Sales Operations to make values in certain data fields compulsory before a salesperson can save a new Contact in the CRM.
Before pushing this change live, which stakeholders must be enabled in the new process?

A) Sales Operations, Sales Representatives, Sales Managers, and Data Analysts
B) CMO, CFO, Sales Operations, Head of Sales, and the Marketing team
C) Marketing team, Sales Operations, and the Head of Sales
D) The CMO, Data Analysts, the Head of Sales, and the Marketing team

2. Refer to the case study. Unicorn Fintech needs to revamp its scoring model.
Who should be involved in making decisions on what behaviors should be scored?

A) CIO, Marketing Operations Manager, Sales Team Representative, and a Web Developer
B) CIO, Sales Team Representative, Marketing Operations Manager, and a CRM Administrator
C) CMO, Marketing Operations Manager, CRM Administrator, and a Sales Team Representative
D) CMO, Sales Team Representative, Web Developer, and a Marketing Operations Manager

3. What is the impact of negative scoring in lead scoring models?

A) Speeds up sales follow-up processes
B) Automatically removes unqualified leads
C) Improves lead qualification accuracy
D) Prioritizes leads with higher scores

4. What type of attribution model gives credit to the first and last touchpoints?

A) Last Touch Attribution
B) First Touch Attribution
C) Linear Attribution
D) Multi-Touch Attribution

5. A bank has a secure Marketo instance that can only be accessed via company VPN. All external user login is disallowed, preventing any unauthorized users from accessing information. The company is about to integrate a third-party database tool for data enhancement via API.
How would a Marketo administrator ensure that unauthorized access will not occur when adding the new integration?

A) Restrict API access to a specific geographic region
B) Restrict user login to SSO only, preventing any non-API user from accessing the Marketo instance
C) Enable IP Restrictions to allow only IP addresses from specified APIs to access the Marketo instance
D) Create a Custom Service for use with the REST API, ensuring that data is protected when at rest

Solutions: