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Facebook 410-101 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Campaign Planning | - Align campaigns to business goals - Audience targeting strategies - Fundamentals of Facebook media buying |
| Measurement and Reporting | - Performance reporting tools - Optimization recommendations based on metrics - Key performance indicators and insights |
| Campaign Setup & Implementation | - Campaign structure and objectives - Ads Manager configuration - Pixel, SDK and offline conversions setup |
| Campaign Optimization | - Budget management and scheduling - Placements and Advantage + configurations - Bid strategies and delivery optimization |
Facebook Certified media buying professional Sample Questions:
Your client in France would like for you to run a post engagement campaign for 10 days. They've allocated
$40 budget and want for their campaigns to spend their budget consistently for the 10 day period.
What changes does your client need to make to comply with Facebook requirements and meet their needs?
Choose only ONE best answer.
- A. There is no need to make any changes to their campaign.
- B. Post engagement objective campaigns need a minimum of $4 a day.
- C. You need to increase the budget to $50 in order to optimize for daily budget.
- D. You should increase lifetime budget to $75 in order to meet minimum requirements.
Correct Answer: C 🗳️
Explanation: Only visible for VCE4Plus members. You can sign-up / login (it's free).
Your client needs to get rid of inventory and wants to run a flash sale of several products.
What are some recommendations you would suggest when setting up the bidding for the offers?
Select all that apply.
Choose ALL answers that apply.
- A. You should set up a minimum bidding price.
- B. You should set up a maximum bidding price.
- C. You should run an accelerated delivery.
- D. You should run a standard delivery.
Correct Answer: B,C 🗳️
Explanation: Only visible for VCE4Plus members. You can sign-up / login (it's free).
What tools can you use to determine if Facebook Pixel is detecting your event conversions?
(Select all that apply)
Choose ALL answers that apply.
- A. Facebook Custom Audiences
- B. Facebook pixel helper
- C. Business Manager' Pixel Data Source
- D. Facebook Analytics Tools
Correct Answer: B,C,D 🗳️
A customer has requested you to target high-end market for his new apparel store. He is opening in two months and would like to build awareness to teens.
You've done your research and came up with two core/saved audiences:
Audience #1
- Age below 20 years
- Interest: fashion and 3 specific high-end fashion brands
- Education: Master Degree Completion and College Completion
Audience #2
- Age below 20 years
- Interest: fashion and 2 specific high-end fashion brands
- Education: College Completion
However, when you go to the audience overlap tool, you realize that there is an overlap of 99% with both audiences.
What are some actions you can do to fix the audience overlap?
Select two options that apply.
Choose ALL answers that apply.
- A. Change Audience #1 interests to something different that still appeals to apparel.
- B. Delete Audience #2 and run ads on Audience #1.
- C. Merge both audiences and run the campaign only on one audience.
Correct Answer: A,C 🗳️
Explanation: Only visible for VCE4Plus members. You can sign-up / login (it's free).
What are all of the mobile advertiser ID's you can utilize to build a custom audience?
Select all that apply.
Choose ALL answers that apply.
- A. Apple's Advertising Identifier (IDFA)
- B. Google User ID
- C. Android's Advertising ID
- D. Facebook User ID
Correct Answer: A,C,D 🗳️
Explanation: Only visible for VCE4Plus members. You can sign-up / login (it's free).
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