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GCCC SCMP Exam Syllabus Topics:

GCCC Strategic Communication Management Professional Sample Questions:

1. A competitor's communication manager complains that a company's blog posts include numerous instances of spun content. In reviewing the blog posts with the editorial team, it is clear that about a third of the content in several posts is copied from other sources. Which of the following is the correct assessment of the situation?

A) Since the spun content does not exceed 50% of the total content, this is not plagiarism.
B) Spun content is not a form of plagiarism because this falls under the "fair use" rules.
C) Spun content is a form of plagiarism.
D) Spun content is not a form of plagiarism because it is not referred to in the IABC Code of Ethics.

2. Which activity helps a senior-level strategic communication professional be MOST effective?

A) Being proactive
B) Monitoring social media
C) Attending all senior management meetings
D) Reviewing all written material before it is released

3. A city's public health service is creating awareness of its new occupational hygiene policy for its 12,000 employees. Which of the following tools would be MOST effective in raising awareness of the policy?

A) Articles placed on the intranet about the importance of hygiene.
B) A poster campaign that covers all work units of the organization.
C) An integrated approach using printed and digital media.
D) A memorandum for use in all staff meetings within the organization.

4. (You are a senior communication leader and are asked by the executive team to "quickly draft talking points" for an upcoming announcement, even though the business decision has not yet been finalized. What is the most appropriate strategic response?)

A) Ask the executive team to delay communication work until the decision is confirmed
B) Decline the request because premature communication creates risk
C) Draft generic talking points that can be adjusted later once the decision is final
D) Seek clarity on possible decision scenarios and develop conditional messaging options

5. A communication manager's organization has launched a year-long campaign to encourage employees to submit process improvement ideas. To build and sustain employee belief and confidence in the campaign, it is essential to:

A) Continuously relay successes, ongoing activities promoting the involvement of employees at all levels, innovation-related training, and new information.
B) Implement a public innovation platform that enables the ongoing exchange of ideas and feedback.
C) Distribute regular senior management messages that emphasize the "mandate" for all employees to become engaged with innovation across the enterprise.
D) Recognize employees who submit the largest number of innovative ideas in company media.

Solutions: