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Microsoft MB2-720 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Email Marketing and Customer Journeys | 20% | - Email marketing execution
|
| Topic 2: Integration with Microsoft Dynamics CRM | 10% | - Data integration and synchronization
|
| Topic 3: Manage Leads and Segmentation | 20% | - Lead management lifecycle
|
| Topic 4: Analytics and Reporting | 10% | - Marketing performance analysis
|
| Topic 5: Configure Microsoft Dynamics Marketing | 20% | - System configuration and setup
|
| Topic 6: Marketing Campaign Management | 20% | - Campaign creation and execution
|
Microsoft Functional Application in Microsoft Dynamics Marketing Sample Questions:
1. You need to ensure that the Opportunity link is available on the header bar of every Microsoft Dynamics Marketing page.
What should you do?
A) Add the Opportunity header bar link to the home page.
B) On the User Preferences page, turn on the Opportunity header bar link.
C) Request that the Microsoft Dynamics Marketing Administrator turn on the Opportunity header bar link for the organization.
D) Request that the Microsoft Dynamics Marketing Administrator add the Opportunity header bar link to the home page.
2. You are creating a media outlet.
What type of media outlet can you create?
A) booking
B) list
C) campaign
D) advertisement
3. You are creating a commercial email marketing message.
What must be present in the message body before you can send the message?
A) Subscription Center plug-in
B) view as Web Page plug-in
C) landing page link
D) Forward to a Friend plug-in
4. What information can you specify for an event session in Microsoft Dynamics Marketing?
A) Estimated Attendance
B) Capacity
C) Staff/Speakers
D) Related Sessions
5. Which statement about reviewing and approving routed items is true?
A) Approvers can provide comments for an item until the approval process is complete.
B) Approvers can provide comments and select the status for an item only once.
C) Approvers can provide comments for an item until another approver provides comments
for that item.
D) Approvers can update their comments for items that have completed the approval process.
Solutions:
| Question # 1 Answer: D | Question # 2 Answer: B | Question # 3 Answer: D | Question # 4 Answer: B | Question # 5 Answer: C |
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