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Oracle Responsys Marketing Platform 2021 Implementation Essentials Sample Questions:

1. Your client wants to be able to analyze the marketing campaign performance in Insight reports broken down by two criteria available in the profile list (Gender and Country). Youcreated the Segment Group following the directions in the Help documentation, but when you run the Insight reports, the Segment reports display
"undefined".
What is the reason for the failure?

A) You did not select and assign the segment group in the Campaign settings of the campaigns to be analyzed bythe segment criteria before launching the campaign.
B) You should have created a corresponding filter for each rule set to be used to identify the segment group.
C) You don't have the segment group feature enabled in the Account Administration settings.
D) You did not declare the fields used to define the segmentgroups in the Data section of the campaign workbook.

2. While configuring the import of a PET table, you need to match new records to existing records for the data merge.
Which two profile fields are options to configure the import to match existing records? (Choose two.)

A) EMAIL_ADDRESS_
B) CUSTOMER_ID_
C) ADDRESS_
D) PET_ID_

3. You are tasked with creating a new campaign using Email Message Designer and RPL. You developed HTML and RPL code.
What are the next steps to create a campaign using the code as a base for the campaign in Responsys?

A) Navigate to Campaign > CreateEmail Campaign. Enter the campaign name and information. Then, paste the code into EMD and validate.
B) Navigate to Campaign > Create Classic Email Campaign. Enter the campaign name and information.
Then, paste the code into EMD and validate.
C) Navigate to Campaign > EMD Campaign. Enter the campaign name and information. Then, paste the code into EMD and validate.
D) Navigate to Campaign > Create Mobile SMS Campaign. Enterthe campaign name and information.
Then, paste the code into EMD and validate.

4. Yousend the same email campaign out on the first Tuesday of every month to announce the month's specials.
You are interested in comparing how subscribers responded to the emails in the first three days following the send date during the last three months.
How should you configure a report to do this?

A) Select the 90-day Campaign Performance Report, select the campaigns and measures desired, and then just filter by "First 3 Days after Send".
B) Create a separate report for each Campaign with performance measures within the Sent Date range for the first three days from launch. Export each report into Excel to assemble a summary report.
C) Create a report with Dimension=Campaign-Launch Date for each campaign, desired performance measures, and date measure = Interval. Configure this measure to include 0 - 3 days from launch.
D) Select the 30-day Campaign Performance Report, select just the campaigns desired, and the filter by "3 Days since Launch".
E) Create a report with Dimension=Campaign-Launch Date for each campaign and select the da measure = Sent Date. Configure this measure as of three days from launch.

5. Whichthree precautions should you take before deciding to delete a column from a Responsys data source?
(Choose three.)

A) Ensure that there are no Connect jobs updating the column to be deleted.
B) Check to make sure there are no forms referencing the column.
C) Check to see whether the data column is being used by the customer for external analytics purposes.
D) Ensure that there are no active campaigns referencing the column to bedeleted.

Solutions: