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Salesforce EEB-101 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Tracking & Reporting | 10% | - Standard reports and dashboards - Interpreting results and optimization - Key metrics (open, click, bounce, conversion) |
| Subscriber & Data Management | 25% | - Import/export and data quality - Data extensions and list management - Segmentation and audience creation - Subscriber status and preferences |
| Sending & Automation | 20% | - Triggered emails and transactional sends - Journey Builder fundamentals - Automation Studio basics - Guided sends and user-initiated sends |
| Email Marketing Concepts & Best Practices | 20% | - Compliance and regulations (CAN-SPAM, GDPR, CASL) - Deliverability and sender reputation - Email design and accessibility best practices - Email marketing fundamentals |
| Email Creation & Testing | 25% | - Dynamic content and personalization - Sender authentication (SPF, DKIM, DMARC) - Preview, test send, and validation - Email Studio tools and editors |
Salesforce Essentials for Marketing Cloud Email Marketers Sample Questions:
Northern Trail Outfitters wants to use a specific IP address and a subdomain of order subdomain for all of its transactional emails.
What should be configured to accomplish this request?
- A. Delivery Profile
- B. Send Classification
- C. Sender Profile
Correct Answer: C 🗳️
Explanation: Only visible for VCE4Plus members. You can sign-up / login (it's free).
Northern Trail Outfitters (NTO) has subscribers opt-in to its marketing program via email or SMS.
What should NTO configure for its welcome series in Journey Builder to honor the opt-in communication method?
- A. Create one Entry Source for each messaging channel.
- B. Ensure source channel Is available in subscriber data.
- C. Send both email and SMS to ensure subscribers get NTO's messages.
Correct Answer: B 🗳️
Explanation: Only visible for VCE4Plus members. You can sign-up / login (it's free).
Northern Trail Outfitters wants to ensure a group of subscribers never receive a promotional email.
Which configuration ensure these subscribers do NOT receive these emails?
- A. Add subscribers to the Account opt-out list.
- B. Add an Auto-Suppression list to the default sender profile.
- C. Configure Auto-Suppression list for the Commercial classification.
Correct Answer: C 🗳️
Explanation: Only visible for VCE4Plus members. You can sign-up / login (it's free).
Northern Trail outfitter wants to use an AI-based approach to target subscribers who are not receiving too many emails but are engaging constantly with the emails sent to them.
Which feature should help achieve this?
- A. Einstein Messaging Insight
- B. Einstein Engagement Frequency
- C. Einstein Engagement Scoring
Correct Answer: B 🗳️
Explanation: Only visible for VCE4Plus members. You can sign-up / login (it's free).
Northern Trail Outfitters (NTO) is building a welcome journey for new customers with dynamic content in each email. NTO would like to have content personalized for each customer and include assets based on real-time analysis of what is performing the best for other customers.
Which feature should NTO use?
- A. Enhanced Dynamic Content
- B. Einstein Copy Insights
- C. Einstein Content Selection
Correct Answer: C 🗳️
Explanation: Only visible for VCE4Plus members. You can sign-up / login (it's free).
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