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Salesforce MCAE-Con-201 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Account Engagement Forms, Form Handlers and Landing Pages | 20% | - Describe how to use dynamic content - Explain how to create and publish landing pages - Describe how to use form handlers - Explain how to create and configure Account Engagement forms |
| Topic 2: Administration | 11% | - Describe how to manage users, roles, and permissions - Describe how to configure and manage email sending domains - Explain how to configure Account Engagement settings - Explain how to set up and manage connectors (e.g., Salesforce CRM) |
| Topic 3: Engagement Studio | 17% | - Explain how to design and build Engagement Studio programs - Explain how to test and activate Engagement Studio programs - Describe how to use triggers, rules, and actions - Describe how to analyze Engagement Studio performance |
| Topic 4: Visitors and Prospects | 8% | - Explain the differences between visitors and prospects - Explain how visitors are converted into prospects - Describe how prospects are tracked and identified |
| Topic 5: Email Marketing | 20% | - Explain how to use dynamic content in emails - Describe how to manage email templates - Explain how to analyze email performance metrics - Describe how to manage email deliverability and compliance (CAN-SPAM, GDPR) - Explain how to create and send emails |
| Topic 6: Lead Management | 24% | - Describe how to manage prospects in the recycle bin - Explain how to use automation rules for lead management - Explain how to configure and manage scoring and grading - Describe how to set up and manage assignment rules |
Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions:
Is it possible for many users to edit exact same Email Template simultaneously?
- A. True
- B. False
Correct Answer: B 🗳️
Which one is Marketing Cloud Account Engagement Event Connector
- A. TheEvents
- B. EventMe
- C. Eventor
- D. Eventbrite
Correct Answer: D 🗳️
Recommend a model to route qualified and unqualified leads across the business. Place in order from most qualified to least qualified lead.
A) Low Grade | Low Score
B) High Grade | Low Score
C) High Grade | High Score
D) Low Grade | High Score
- A. CDAB
- B. CBDA
- C. CDBA
- D. ABDC
Correct Answer: C 🗳️
Is it possible to split Dynamic List to other Dynamic Lists?
- A. True
- B. False
Correct Answer: B 🗳️
"LenoxSoft wants to send an email to existing customers about a new product offering and will be using Handlebars Merge Language (HML) merge fields to personalize the email content. They are concerned some of the recipient prospect records may not have all of the fields populated that will be used to personalize the content.
What two options could be implemented to prevent empty field values from appearing in the email?
Choose 2 answers
- A. Define default mail merge values for fields
- B. Define page actions to replace field values
- C. Use HML conditional logic statements
- D. Use HML merge field modifiers
Correct Answer: B 🗳️
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