Exam Code: adwords-reporting
Exam Name: Google Reporting and Analysis Exam Practice Test
Certification Provider: Google
Corresponding Certification: Adwords
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Google Reporting and Analysis Exam Practice Test Sample Questions:

1. Tom has an online business that promotes his lawn mowing service in Miami. Tom has created a large keyword list for his business. What problem may Tom encounter with a large keyword list?

A) None! Tom should include as many keywords as possible to generate clicks to his site.
B) Too many keywords that aren't relevant will likely cause many ad impressions, but few clic ks.
C) Too many keywords will cause Tom's ad to not show in the Google Content Network.
D) Too many keywords will consume Tom's entire budget.


2. A conversion happens when a click on your ad leads directly to user behavior that you consider valuable, such as a purchase, signup, page view, or lead. Your goal as a Google AdWords consultant is to improve ROI for your clients. One of the things you've looked to optimize is the recommended maximum cost-per-acquisition bid. What does the term recommended maximum cost-per-acquisition bid mean?

A) It's the ratio of the cost of advertising relative to the profit generated from conversions.
B) It's the average cost for each conversion.
C) It's the average of the keyword bids, weighted by the number of conversions for each keyw ord.
D) It's the most you're willing to pay for each conversion.


3. Kenny is a Search Engine Marketing Consultant for a client who sells printing services over the web. Kenny has designed the website, completed SEO work on the site, helped the client with Google AdWords, and has just today installed the Google Analytics tracking code throughout the site. A few hours after the installation of Google Analytics code, Kenny can't see the statistics in Google Analytics about the client's site. What do you suspect is the cause of problem?

A) The client's site probably hasn't had any visitors yet
B) Kenny should wait for at least 24 hours before expecting to see the statistics generated.
C) Kenny won't see the statistics on the client's site because he's also using Google AdWords.
D) Kenny won't see statistics on the client's site - only the client can access their statistics in Google Analytics.


4. All of the following are the best practices for using Website Optimizer except for which one?

A) Conversion pages
B) Website layout
C) Test content
D) Test pages


5. Karen would like to use Google Analytics to see which sites are referring traffic to her site and the amount of visits each site is sending to her web site. Which of the following choices is the correct path for Karen to use inside of Google Analytics?

A) Choose Traffic Sources, then Traffic Inbound, then Referring Sites
B) Choose Traffic Sources, then Referring Sites
C) Choosing Traffic Sources, then Inbound Links
D) Choose Reports, then Traffic Sources, then Referrers


Solutions:

Question # 1
Answer: B
Question # 2
Answer: C
Question # 3
Answer: B
Question # 4
Answer: B
Question # 5
Answer: B

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