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Google adwords-reporting Exam Syllabus Topics:

Google Reporting and Analysis Exam Practice Test Sample Questions:

1. Which of the following is used to promote Brand awareness?

A) Google Analytics
B) Google AdWords
C) Keyword tool
D) Google content network

2. You are a Google AdWords consultant to a large manufacturer in Chicago. The manufacturer is reviewing the Google AdWords performance and they have been investigating the Report Center. The client calls you for some information about the Reach and Frequency Report. What does this report reveal?

A) This report generates statistics for your entire account, or for a portion of your account.
B) This report helps you determine statistics for ads that appeared on specific domains or URLs in the Google Content Network.
C) This report presents relevant statistics for ad variations, such as text ads, image ads, video ads, and local business ads.
D) This report helps you determine how many people saw the Google AdWords ads and how many times they saw them within a given time period.

3. Bob is troubleshooting his Google Analytics code. He believes that he has installed the code properly but when he views his website he can see the Google Analytics tracking code as if it were part of the website and not part of the page. Bob has asked you to help him resolve the problem. What do you suspect is the problem?

A) Bob has not added the code to the page's footer.
B) Bob has added the code as plain text.
C) Bob has added the code with a WYSIWYG editor.
D) Bob has added the code using HTTP instead of SHTTP.

4. Jane has created an ad campaign for her business. The purpose of the campaign is to get people to review information on her website about a service she provides. If Jane wanted to use conversion tracking to see how her ads are performing for her campaign, how would she configurethe tracking?

A) Jane can create an action in Google AdWords conversion tracking and set the tracking purpose as "view of a key page."
B) Jane should actually use Google Analytics for this task.
C) Jane isn't selling a product or getting users to sign up for anything on her page so there's no reason to use conversion tracking.
D) Jane can actually use the CPC count to determine how many clicks have gone to her ad and use that as a count for the number of people that have seen the key page.

5. If you wanted to create a keyword for your Google AdWords campaign for pink umbrellas using an exact match then which of the following would you choose?

A) [pink umbrellas]
B) Pink umbrellas
C) "pink+umbrellas"
D) "pink umbrellas"

Solutions: