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IBM P8010-096 Exam Syllabus Topics:

SectionWeightObjectives
Campaign Flowchart Design, Processes and Execution26%- Standard Flowchart Process Nodes Configuration
  • 1. Mail List, Call List and Output File Generation
    • 2. Select, Merge, Extract and Snapshot Process Setup
      - Batch Scheduling, Triggering and Execution Controls
      • 1. Recurring Schedules and Event-Driven Flowchart Runs
        • 2. Execution Logging, Failure Retries and Error Handling
          Unica Campaign Data Model, Tables and Audience Segmentation28%- Base Tables, User Tables and Derived Table Design
          • 1. Customer Contact History and Response Tracking Tables
            • 2. Lookup Tables and Reference Data Integration
              - Segment Creation, Select Statements and Filter Logic
              • 1. Sampling, Exclusion and Duplicate Suppression Rules
                • 2. Raw SQL and Campaign Macro Segmentation Queries
                  Offer Management, Personalization and Delivery Channels14%- Multi-Channel Output Integration
                  • 1. Email, SMS and Direct Mail Channel Connectors
                    • 2. Real-Time Integration with Unica Interact
                      - Offer Catalog Creation and Attribute Personalization
                      • 1. Offer Eligibility Rules and Volume Cap Limits
                        • 2. Static and Dynamic Offer Template Authoring
                          Unica Enterprise Campaign Core Architecture & Deployment24%- Server Components and Multi-Tier Infrastructure
                          • 1. Database Schema and ODBC Data Source Configuration
                            • 2. Campaign Server, Listener and Runtime Agent Roles
                              - Installation, Upgrade and Environment Migration
                              • 1. Patch Application and Version Compatibility Rules
                                • 2. Pre-install Hardware and OS Prerequisite Checks
                                  Security, Access Control and Basic Troubleshooting8%- User Roles, Folder Permissions and LDAP Authentication
                                  • 1. Flowchart and Table Object Access Restrictions
                                    • 2. Runtime Performance Bottleneck Diagnosis

                                      IBM Unica Enterprise Campaign Technical Mastery Test V1 Sample Questions:

                                      Question 1

                                      In Unica Campaign, before you run a flowchart what must a user make sure is/are correctly configured?

                                      A. Flowchart name
                                      B. Processes
                                      C. Cell reports
                                      D. Campaign code


                                      Question 2

                                      What is the earliest version of Unica Campaign that a customer can perform an in place upgrade to version 8.x?

                                      A. 7.0 to 7.3 only
                                      B. 7.5 and above
                                      C. 6.x and above
                                      D. 5.1 and above


                                      Question 3

                                      After an installer completes the Unica Campaign installation and the unica.ear file is created, where do you deploy the ear file?

                                      A. Framework Manager
                                      B. Affinium Manager
                                      C. Campaign Listener
                                      D. Weblogic or Websphere Server Administration Console


                                      Question 4

                                      Before a customer creates a Response flowchart in Unica Campaign, what data does the customer need to map into a Campaign via a table catalog?

                                      A. Collect response data/transactions into an Action Table.
                                      B. Map contact history tables.
                                      C. Map system tables.
                                      D. Map customer database tables.


                                      Question 5

                                      During the installation of Unica Campaign, if you want to install additional Unica applications, what is a key step for success?

                                      A. Install each application on a separate server.
                                      B. Install each application independently.
                                      C. Place all the application installers in the same folder.
                                      D. Create a HOME folder for each application.


                                      Solutions:

                                      Question 1
                                      Answer: B
                                      Question 2
                                      Answer: B
                                      Question 3
                                      Answer: D
                                      Question 4
                                      Answer: A
                                      Question 5
                                      Answer: C

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