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Salesforce MCE-Con-201 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Messaging | 11% | - Personalized content design and delivery - Cross-channel messaging strategy - Deliverability and compliance management |
| Topic 2: Discovery and Architecture | 16% | - Data and segmentation strategy design - Requirements gathering and analysis - Solution recommendation and long-term maintainability |
| Topic 3: Integration | 20% | - Marketing Cloud Connect configuration and troubleshooting - Data model design for personalized messaging - Extension product selection and implementation |
| Topic 4: Account Configuration | 12% | - Sender Authentication Package implementation - Mobile Studio configuration and troubleshooting - Reply Mail Management setup and resolution - Account hierarchy design and management |
| Topic 5: Data Modeling and Management | 21% | - Reporting, data views, and tracking extracts - Contact identity and data governance - Data object selection and relationship definition |
| Topic 6: Automation | 20% | - Automation type and activity selection - Journey Builder flow design - Automation Studio workflow implementation |
Salesforce Certified Marketing Cloud Engagement Consultant Sample Questions:
A customer has curated a list of known email addresses belonging to competitors. They want to ensure none of these competitors receive their emails.
What should a consultant recommend?
- A. Create an exclusion list with the known email addresses.
- B. Create an auto-suppression list populated with the known email addresses.
- C. Populate a list using a query to exclude the subscriber key.
- D. Create an auto-suppression list populated with subscriber keys.
Correct Answer: B 🗳️
Explanation: Only visible for VCE4Plus members. You can sign-up / login (it's free).
Northern Trail Outfitters continually adds rows for subscribers to a data extension via API, populating subscribers who should receive a monthly payment reminder that day. They want to use Journey Builder to send the payment reminder emails.
What would be required to process the correct subscribers?
- A. Journey Settings No re-entry
- B. Journey Settings > Use email attribute from Contacts
- C. Contact Evaluation > Evaluate new records only
- D. Contact Evaluation > Evaluate all records
Correct Answer: C 🗳️
Explanation: Only visible for VCE4Plus members. You can sign-up / login (it's free).
A customer is using Marketing Cloud Connect but not sending tracking back to Sales Cloud. They want to create a Task on Contact and Lead records for follow-up when someone has not opened five emails in a row.
Which activities could be used to fulfill this requirement?
- A. Scheduled Automation, SQL Query Activity, Data Extension Entry, Task Activity
- B. Salesforce Data Entry, SQL Query Activity, Task Activity
- C. API Event Entry, SQL Query Activity, Task Activity
- D. Scheduled Automation, Filter Activity, Data Extension Entry, Contact Activity
Correct Answer: A 🗳️
Explanation: Only visible for VCE4Plus members. You can sign-up / login (it's free).
Northern Trail Outfitters injects customers into journey B based upon email engagement in journey A. Which method would facilitate this solution?
- A. In journey A, engagement split followed by Update Contact Activity to Boolean field on an Engagement data extension; query engagement data extension for journey B injection.
- B. In Automation Studio, query activity engagement on Journey System data view for email send in Journey A; use resultant data extension for journey B injection.
- C. In Automation Studio, use verification activity to verify engagement on email in journey A; query Engagement data extension for journey B injection.
- D. In journey A, engagement split after email send. In Automation Studio, query Journey Activity data view for the Engagement Split Result Boolean field; use resultant data extension for journey B injection.
Correct Answer: A 🗳️
Explanation: Only visible for VCE4Plus members. You can sign-up / login (it's free).
Northern Trail Outfitters wants to export a data file to its SFTP using Automation Studio. The file should contain all subscribers who did not receive their intended email in the last 24 hours. The automation will be scheduled to run each day.
Which activity is required in the automation?
- A. SQL Query Activity
- B. SendLog Extract
- C. Report Definition Activity
- D. Data Extract Activity
Correct Answer: A 🗳️
Explanation: Only visible for VCE4Plus members. You can sign-up / login (it's free).
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