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Salesforce AP-217 Exam Syllabus Topics:

SectionWeightObjectives
Discovery27%- Solution scoping and SOW definition using Media Cloud capabilities
- Non-functional requirements identification for Media Cloud applications
- Business process and system flow analysis in existing environments
- Mapping use cases to Salesforce Media Cloud components
- Integration of Media Cloud with third-party systems
Implement20%- Non-functional requirements implementation (performance, scalability, etc.)
- Data migration strategy based on Media Cloud data model
- Security and sharing configuration implementation
- CI/CD implementation and deployment support
- Integration implementation (Integration Procedures, Data Mappers, Orchestration)
Design53%- Data model design and object relationships
- CI/CD strategy and deployment planning
- Product model definition and pricing methodology (ASM)
- Flow design using Media Cloud ASM capabilities
- Security model and permission set design
- Solution design using industry best practices
- Integration architecture and system interoperability
- Reporting and analytics solution design

Salesforce Media Cloud Accredited Professional Sample Questions:

1. A publishing company has an existing media plan creation process that was setup using OmniStudio a few months ago. A new requirement has come up where the user will be required to enter a new secondary budget field and this field should be stored with the rest of the media plan details.
On which object should a Consultant add this field so that it is stored with the rest of the media plan and can be added to the appropriate OmniScript?

A) Quote
B) Opportunity
C) Media Plan Placement
D) Order


2. A Media Publisher is using Advertising Sales Management (ASM) to manage their B2B Ad Sales business and has decided to use Google Ad Manager (GAM).
Which two actions should a Consultant perform before testing the GAM integration?
Choose 2 answers

A) Add the GAM URL as a new CSP Trusted Site.
B) Add the GAM endpoint in the OmniStudio Integration Procedure.
C) Create a new Named Credential to store the GAM endpoint.
D) Create a new Auth. Provider that specifies the Consumer Key and Consumer Secret from GAM.


3. A publisher has an existing system to build media plans and integrate with Google Ad Manager (GAM) to create digital ad campaigns.
Which two questions are important to ask to determine if Media Cloud Advertising Sales Management (ASM) is a good fit to replace the existing system?
Choose 2 answers

A) Which types of ad products are included in media plans?
B) Which type of marketing automation system is in use?
C) What are the dimensions for all digital ad formats for the publisher?
D) Which ad servers does the system need to connect to for campaign booking?


4. A publishing company has been using Media Cloud for the last six months and now wants to send order data over to the Google Ad Management platform. The company has the client and secret from Google.
Which element should a Consultant create within Salesforce to be able to enter these details?

A) Named Credentials
B) Custom Metadata
C) Connected App
D) Auth. Provider


5. A Media Cloud customer utilizes Industries Order Management to manage advertising publishing. Order Management orchestrates the fulfillment steps across multiple external systems, such as inventory management for reserve/assign ad placement, ad servers, and a billing system for invoicing.
Which two guidelines should a Consultant follow when designing an orchestration plan to external systems?
Choose 2 answers

A) Fully describe all Commercial product entities using product attributes.
B) Create a master end-to-end plan to sequence the major milestones of all orders.
C) Create separate orchestration plan definitions for provisioning, logistics, inventory, and/or billing.
D) Use a single swim lane or orchestration plan for all callouts to all external systems.


Solutions:

Question # 1
Answer: C
Question # 2
Answer: B,C
Question # 3
Answer: A,D
Question # 4
Answer: A
Question # 5
Answer: B,C

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