2023 New MKT-101 Dumps - Real Salesforce Exam Questions
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NEW QUESTION 51
Northern Trail Outfitters wants to send shipping email notifications to members, Shipping fulfillment data is included in a file that is moved at frequent intervals to a folder on their Enhanced SFTP Account.
Which solution could be used to achieve this?
- A. Import Activity in Automation Studio
- B. File Drop Entry Source in journey Builder
- C. File Drop Starting Source in Automation Studio
- D. Transactional Send in Journey Builder
Answer: C
NEW QUESTION 52
A digital marketing internal Northern Trail Outfitters (NTO) has been asked to quickly provide the delivery rate of the most recent email sent from the NTO business unit.
Where should the Internal look to find this Information?
- A. Automation Studio > Activities
- B. Content Builder > Recent Sends
- C. Email Studio > Overview
Answer: C
NEW QUESTION 53
Northern Trail Outfitters (NTO) stores sales representative information in a data extension. NTO wants to personalize the From Name in emails with the targeted customer's specific representative.
Which functionalities accomplish the requested configuration?
- A. Send Classification and Subscriber Attributes
- B. Sender Profile and AMPscript Lookup
- C. Delivery Profile and AMPscript Lookup
Answer: A
NEW QUESTION 54
A marketing team is using the Import Activity to import a csv file into a data extension. The file location is the system default File Location: Enhanced FTP. The import has failed and the error is "File Not Found."
Which two steps should resolve the issue? Choose 2 answers
- A. Ensure the file to be imported is in the Import Folder on the Enhanced FTP.
- B. Ensure the name of the file in the Import Activity matches the file name on the FTP.
- C. Change the file format from "comma separated value" to "tab delimited."
- D. Use the Import Wizard to point to rename the file on the FTP.
Answer: A,B
NEW QUESTION 55
Northern Trail Outfitters wants to encourage customers who made a purchase on their website without leaving a review to come back and review their purchase. They want to use Journey Builder to automatically inject contacts who meet these criteria into a Journey.
What product should be recommended?
- A. Web Analytics Connector
- B. Data Studio
- C. Google Analytics 360
- D. Audience Studio
Answer: B
NEW QUESTION 56
Northern Trail Outfitters has integrated their Marketing Cloud account with their Salesforce sandbox.
In what order should the steps be performed to refresh the sandbox in their integrated account?
- A. Refresh / Disconnect / Reconnect / Synchronize / Authenticate
- B. Disconnect / Refresh / Reconnect / Synchronize / Authenticate
- C. Refresh / Disconnect / Reconnect / Authenticate / Synchronize
- D. Disconnect / Refresh / Reconnect / Authenticate / Synchronize
Answer: D
NEW QUESTION 57
What is a table within the application database that stores sendable subscriber data as well as relational data like
purchases, inventory, rewards programme data?
- A. List
- B. Data Table
- C. Data List
- D. Data Extension
- E. Subscriber Table
Answer: D
NEW QUESTION 58
Which strategy will improve email deliverability? (Choose 3)
- A. Encourage subscribers to add the company's sending domain to their address books
- B. Ensure the spam complaint rate is between 1% and 3%
- C. Authenticate email to distinguish it from spammers
- D. Purge old or inactive email addresses
- E. Purchase lists from companies that guarantee users have opted in
Answer: A,C,D
NEW QUESTION 59
Northern Trail Outfitters (NTO) uses Marketing Cloud to connect with its individual consumers, retailers and wholesale buyers, and its corporate apparel customers. Marketing Cloud is currently configured with data extensions containing Store, Order, Product, and Contact information. NTO is in the process of implementing Data Designer and linking its data extensions.
How should consumers, retailers, and wholesale buyers be defined in Data Designer?
- A. Many-to-Many Relationship
- B. One-to-One Relationship
- C. Population
- D. One-to-Many Relationship
Answer: B
NEW QUESTION 60
Northern Trail Outfitters wants to integrate Marketing Cloud with its existing point-of-sale system in order in email purchase receipt to its customers. The point-of-sale data will need to be transformed to be received by the Marketing Cloud triggered send API.
What extension product should be used to accomplish this integration?
- A. Data Connector
- B. Data Studio
- C. MuleSoft Anypoint Platform
- D. Datorama
Answer: A
NEW QUESTION 61
A consultant configured a triggered send definition in Sales Cloud for a customer using Marketing Cloud Connect, The trigger is on a Custom Object called 'Shipments' and is enabled for Triggered Sends in Setup.
Which two configuration requirements should be considered when troubleshooting? (Choose 2 answers)
- A. An Apex Trigger is created on the Shipment object.
- B. The Shipment object requires a Lookup to Lead or Contact.
- C. There is a Master Detail Relationship from Contact to Shipment.
- D. The Shipment object is on the Account Related List.
Answer: B,D
NEW QUESTION 62
Northern Trail Outfitters (NTO) wants to implement an abandon cart journey. The data for the journey exists in three separate data extensions (DE).
* The first DE is populated by web analytics data, and does not contain a Subscriber Key or Email Address value.
* A Customer Reference DE is updated daily and holds subscriber information.
* The third DE is populated by a file sent to the SFTP after five days If the customer has not purchased the abandoned items.
* The third DE will be used in the journey for a decision split, and it does not contain a Subscriber Key or Email Address.
* If the web analytics file is empty, NTO does not want the automation to finish running.
Which order of activities should be used to fulfill this requirement?
- A. Scheduled Automation > Import File Activity > Verification Activity > Data Extension Entry > Query Activity for file one > Query Activity for file two
- B. File Drop Automation > Verification Activity > Query Activity for file one > Data Extension Entry > Query Activity for file two
- C. File Drop Automation > Import File Activity > Verification Activity > Query Activity for file one > Query Activity for file two > Data Extension Entry
- D. Scheduled Automation > Import File Activity > Data Extension Entry > Query Activity for file one > Query Activity for file two
Answer: C
NEW QUESTION 63
Northern Trail Outfitters has purchased a new Marketing Cloud account with two dedicated IP addresses. One IP address will be used for commercial sends, while the other will be reserved for transactional messages.
Their customer base includes 1.5 million email addresses.
What should the consultant recommend?
- A. Suppress sends to AOL email addresses during the first two weeks of IP warming, then resume sending to them during the third week.
- B. Focus on warming the IP address for commercial sends, because it is not necessary to warm an IP address used only for transactional sends.
- C. Send to unengaged subscribers during the first two weeks of IP warming in order to give them the opportunity to interact.
- D. Split marketing campaigns over a number of days while migrating over smaller triggered campaigns during the warming period.
Answer: D
NEW QUESTION 64
When more than one subscriber email address field is created within Contact Builder, what action tells the platform which email address to prioritize in the Email application?
- A. Create a new Import to populate subscriber email addresses into All Subscribers.
- B. Create a new Attribute Group referencing all email address fields in Data Designer.
- C. Add all email address fields into the Contact Configuration screen in the correct order
- D. Add all email address fields into the Mobile Application and Predictive Intelligence Applications.
Answer: C
NEW QUESTION 65
A marketing team is using two systems to send emails. The team wants to maintain unsubscribe information between both of the systems. In order to remain compliant, they would like to update Marketing Cloud subscription status weekly based on unsubscribes from the other system.
Which solution should they use to maintain subscriber status?
- A. Create a suppression workflow for the unsubscribed accounts.
- B. Import unsubscribes into a data extension, then update status with a query.
- C. Create an automation triggered on unsubscribes from the other system.
- D. Import unsubscribes with the appropriate status into All Subscribers.
Answer: D
NEW QUESTION 66
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